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CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks Volume No.1 (2025) / Issue No.1 (March) / 3/Page(21-29) Author Name : Purushotama G and Dr. K. Kathikeyan Abstract: In recent years, Corporate Social Responsibility (CSR) has evolved beyond philanthropic obligations to become a strategic tool for inclusive development, particularly in the Indian public sector banking landscape. This research explores how CSR initiatives by major public sector banks—State Bank of India (SBI), Bank of Baroda (BoB), Punjab National Bank (PNB), Union Bank of India, and Canara Bank—have contributed to advancing financial inclusion from 2018 to 2024. Employing a mixed-method approach that integrates document analysis of CSR reports, thematic analysis of interviews with bank CSR heads and rural beneficiaries, and Social Return on Investment (SROI) modelling, the study critically evaluates the design, implementation, and impact of key CSR projects such as SBI’s Gram Seva, BoB’s RSETI, and Canara Bank’s RUDSETI model. The findings reveal that targeted CSR programs have significantly enhanced financial literacy, increased digital banking adoption, and created sustainable livelihood opportunities, especially among women and marginalized communities. This study offers insights into best practices and policy recommendations for leveraging CSR as a vehicle for deepening financial inclusion and fostering equitable rural development. Keywords: CSR, Financial Inclusion, Public Sector Banks, Financial Literacy, Rural Banking, SHG Empowerment, Digital Inclusion DOI : https://jcrs.dravidianpublication.com/ Read More Or Download Now

Impact Of Information Technology on Supply Chain Management Performance: A Study of Select Manufacturing Industries Volume No.1 (2025) / Issue No.1 (February) / 2/Page(19-35) Author Name : GOPALA K N and B. SHEKHAR This study explores the impact of Information Technology (IT) on Supply Chain Management (SCM) performance within select manufacturing industries in India. With the rapid advancement of IT tools and systems, such as Enterprise Resource Planning (ERP), Internet of Things (IoT), Artificial Intelligence (AI), and blockchain, supply chains have become more efficient, transparent, and responsive. The research focuses on how these technologies enhance key SCM performance metrics, including cost efficiency, inventory management, delivery accuracy, and customer satisfaction. Employing a mixed-methods research design, the research examines data gathered from manufacturing companies in different industries, such as automotive, pharmaceuticals, and consumer goods. The results indicate that IT adoption has a substantial impact on supply chain agility, lowers operational expenses, and enhances collaboration among stakeholders. Nevertheless, issues like high costs of implementation, lack of skills, and resistance to change remain, especially among small and medium-sized enterprises (SMEs). The research concludes that though IT is an important facilitator of SCM performance, its integration depends on strategic planning, training of the workforce, and organizational flexibility. The findings of this research offer insightful suggestions to policymakers and industry managers looking to use IT for competitiveness in the changing context of Indian manufacturing. The study underscores the importance of strategic planning, workforce training, and organizational adaptability for successful IT integration, offering actionable insights for industry leaders and policymakers to leverage IT for competitive advantage in India’s manufacturing sector. Keywords: Supply Chain Management, IoT, Artificial Intelligence, ERP, Small and Medium Enterprises, Skill Gaps, Policy Makers and Stakeholders, Strategic planning. DOI : https://jcrs.dravidianpublication.com/ Read More Or Download Now

Influence of Psychological Contract on Faculty Performance of Public, Deemed and Private Universities in Karnataka Volume No.1 (2025) / Issue No.1 (February) / 2/Page(1-18) Author Name : IMPA B J and R Mahesh The psychological contract is one of the most important notions in the field of HR. The Psychological Contract is quite different to a physical contract or document – it represents the notion of ‘relationship’ or ‘trust’ or ‘understanding’ which can exist for one or a number of Faculty, instead of a tangible piece of paper or legal document which might be different from one Faculty to another. The education sector in India is developing at a faster rate because of its dynamism and impact on improved life style, societal concern and shaping the career of younger generation of a country. Psychological contract is possessing challenges in front of education sector to acquire engage and retain the talented and capable academicians. Psychological contract have a role to play in productivity and performance of academicians. Psychological contract enhances job satisfaction, motivation, honesty, creativity, commitment and innovative teaching practices which will ultimately lead to increased Faculty performance. Hence the study considered University’s exceptions, Faculty’s expectations from the job and its fulfillment. The study considered the dimensions of psychological contract as independent variable and Faculty performance would be dependent variable. This study is focused on determining the correlation between psychological contract factors, such as commitment, trust, empowerment, being creative, and faculty safety and security, and faculty performance. Psychological contract has become main reason for motivation, commitment, trust, job satisfaction and empowerment among academicians and affecting their performance psychological contract in organization encourages Faculty members to be themselves and allow them to perform better. Psychological contract motivate Faculty for achieving organization objectives and develops positive attitude towards job. Keywords: Psychological contract, productivity and performance of academicians, University’s exceptions, Faculty’s expectations. DOI : https://jcrs.dravidianpublication.com/ Read More Or Download Now