Dravidian Journal of Commerce and Management Studies

Dravidian Journal of Commerce and Management Studies
ISSN: 3107-6378 (Online)

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Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza)

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram Volume No.1 (2025) / Issue No.2 (March) / 5/Page(64-73) Author Name : Amira Zainab Khanum M and Prof. Noor Afza Abstract: In order to compare Facebook and Instagram’s efficacy in marketing lifestyle products. It is critical for marketers to comprehend […]

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza) Read More »

Investor Behavior Toward Gold During Economic Uncertainty in India (Author: Manjuladevi H. S and Ashoka H L)

Investor Behavior Toward Gold During Economic Uncertainty in India Volume No.1 (2025) / Issue No.2 (June) / 4/Page(52-64) Author Name : Manjuladevi H. S and Ashoka H L Abstract: Gold remains a vital component of India’s financial and cultural fabric. During periods of economic uncertainty, investors often reallocate their portfolios toward gold as a safe-haven

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INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM (Author: Subramanyam B and Manisha B S)

INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM Volume No.1 (2025) / Issue No.1 (March) / 3/Page(33-51) Author Name : Subramanyam B and Manisha B S Abstract: In the Indian setting, education can be divided into two categories: ancient and contemporary. Before the current educational system,

INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM (Author: Subramanyam B and Manisha B S) Read More »

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis (Author: Ashwini and Dr. Dharmananda M and Dr. Harisha B)

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis Volume No.1 (2025) / Issue No.2 (JUNE) / 2/Page(19-32) Author Name : Ashwini and Dr. Dharmananda M and Dr. Harisha B Abstract: The performance of the Indian banking sector has a direct and substantial impact on equity markets, with the Bank

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis (Author: Ashwini and Dr. Dharmananda M and Dr. Harisha B) Read More »

ICT for Agriculture: Transforming Rural Livelihoods through Digital Innovation (Author: Dr. Shobha C)

ICT for Agriculture: Transforming Rural Livelihoods through Digital Innovation Volume No.1 (2025) / Issue No.2 (April-June) / 1/Page(1-19) Author Name : Dr. Shobha C Abstract: This theoretical study explores the transformative role of Information and Communication Technology (ICT) in agriculture, with a focus on its potential to enhance rural livelihoods and promote inclusive development. As

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Diverging Fortunes: Analyzing the Pahalgam Attack\’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada)

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets Volume No.1 (2025) / Issue No.1 (March) / 6/Page(49-66) Author Name : Ashwini and Dharmananda M Abstract: This article examines the financial market responses in India and Pakistan following the terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, 2025, which

Diverging Fortunes: Analyzing the Pahalgam Attack\’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada) Read More »

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi)

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption Volume No.1 (2025) / Issue No.1 (March) / 5/Page(43-49) Author Name : Padmanjali K and R Selvi Abstract: In the Indian banking industry, automation has continuously been a major force behind change, especially in the areas of operations, procedures, services, and structure. The awareness, use, and salient

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IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza)

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY Volume No.1 (2025) / Issue No.1 (March) / 4/Page(30-43) Author Name : Amira Zainab Khanum M and Noor Afza Abstract: This study explores the influence of digital marketing on consumer buying behaviour within the beauty and cosmetic

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza) Read More »

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks (Purushotama G & Dr. K. Kathikeyan)

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks Volume No.1 (2025) / Issue No.1 (March) / 3/Page(21-29) Author Name : Purushotama G and Dr. K. Kathikeyan Abstract: In recent years, Corporate Social Responsibility (CSR) has evolved beyond philanthropic obligations to become a strategic tool for

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks (Purushotama G & Dr. K. Kathikeyan) Read More »

Impact Of Information Technology On Supply Chain Management Performance: A Study Of Select Manufacturing Industries (Gopala K N and B Shekar)

Impact Of Information Technology on Supply Chain Management Performance: A Study of Select Manufacturing Industries Volume No.1 (2025) / Issue No.1 (February) / 2/Page(19-35) Author Name : GOPALA K N and B. SHEKHAR Abstract: This study explores the impact of Information Technology (IT) on Supply Chain Management (SCM) performance within select manufacturing industries in India.

Impact Of Information Technology On Supply Chain Management Performance: A Study Of Select Manufacturing Industries (Gopala K N and B Shekar) Read More »