Issue 1 (Jan-March)

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets Volume No.1 (2025) / Issue No.1 (March) / 6/Page(49-66) Author Name : Ashwini and Dharmananda M Abstract: This article examines the financial market responses in India and Pakistan following the terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, 2025, which […]

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption Volume No.1 (2025) / Issue No.1 (March) / 5/Page(43-49) Author Name : Padmanjali K and R Selvi Abstract: In the Indian banking industry, automation has continuously been a major force behind change, especially in the areas of operations, procedures, services, and structure. The awareness, use, and salient

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY Volume No.1 (2025) / Issue No.1 (March) / 4/Page(30-43) Author Name : Amira Zainab Khanum M and Noor Afza Abstract: This study explores the influence of digital marketing on consumer buying behaviour within the beauty and cosmetic

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks Volume No.1 (2025) / Issue No.1 (March) / 3/Page(21-29) Author Name : Purushotama G and Dr. K. Kathikeyan Abstract: In recent years, Corporate Social Responsibility (CSR) has evolved beyond philanthropic obligations to become a strategic tool for

Impact Of Information Technology on Supply Chain Management Performance: A Study of Select Manufacturing Industries Volume No.1 (2025) / Issue No.1 (February) / 2/Page(19-35) Author Name : GOPALA K N and B. SHEKHAR Abstract: This study explores the impact of Information Technology (IT) on Supply Chain Management (SCM) performance within select manufacturing industries in India.

Influence of Psychological Contract on Faculty Performance of Public, Deemed and Private Universities in Karnataka Volume No.1 (2025) / Issue No.1 (February) / 2/Page(1-18) Author Name : IMPA B J and R Mahesh Abstract: The psychological contract is one of the most important notions in the field of HR. The Psychological Contract is quite different